Rebrand and Visual Identity
I completed a rebrand for Rite-Way Packaging that would provide them with a professional, cohesive and modern identity. Having established themselves in their industry, the goal was to improve brand awareness and create new traffic to their business with a fresh look that assured potential clients Rite-Way packaging was a serious player in the industry.
The combination of a monogram and a box, symbolizing the packaging, was used to create the logo mark. Upon creating this particular combination a shape resembling a crown was created, reinforcing the idea that Rite-Way is the authority on packaging. The yellow is a departure from Rite-way’s blue but maintains the marks professionalism while creating a fresh energetic new look.